Greenest Of All Time

John Deere sells more than just tractors: agricultural machinery, forestry equipment, and innovative technology. But how many Gen Z do you know who would benefit from/purchase these products? Well, not many… So how do you increase brand love for John Deere among Gen Z? How do you get Gen Z to pay attention to John Deere?

To answer these questions, my Hussman classmates and I created the Greenest Of All Time campaign.

Group members: Hannah Gogal, Bao Anh Tran, Yubin Hu, Jack Vick, and Brynn Klaber.