By Way Of…

“By Way Of…” is a lifestyle brand that leverages the essence of location with “of the moment” design. It started in Dallas, TX and has executed multiple collaborations with companies, sports teams, charities, celebrities, and brands. “By Way Of…” is characterized by modern, sporty, unisex t-shirts and jackets released spontaneously through social media posts and events. There is an element of surprise and exclusivity to the products and brand; honest and in small quantity.

The objective of this campaign is to drive the purchase of a very special, exclusive “By Way Of” collaboration. Secondarily, it is to influence people to attend an exclusive event introducing the collaboration and share content featuring the “By Way Of” merch. I was asked to create a collaboration with a person; business; charity; anything from my “heart place” (town, city, area, state) that features the idea of “By Way Of…”