The Can That Can
We have added another layer of meaning to the Pringles name by uniquely positioning Pringles as the can that can do everything. Now what exactly does this mean? Simple, Pringles are there for you. The perfect crisp. The perfect snack for life’s every moment.
How does the can that can CAN for you?
Collaborated with Bao Anh Tran.
Video Ad 1
Video:
Camera shows a medium shot of a couch set in an apartment, with a woman sobbing uncontrollably and an anthropomorphized Pringles can sitting next to her on the couch.
(1) She is seen leaning on the Pringles’ can shoulders, tissue in hand to wipe away tears.
Pringles can extends its arms and pats the crying lady.
(2) Pringles logo pops up to the screen, with the tagline: The can that can.
Video Ad 2
Video:
Camera shows a close-up shot of a car speaker system. A hand of the driver reaches the volume knob to turn up the music that is being played. The music gradually increases in volume and climaxes when the lyrics say “Sweet Caroline”
(2) Camera closes up on the driver who is singing along, up until the “touching you” line.
(3) The camera pans out to a wider shot where the anthropomorphized Pringles can is seen with its seatbelt on in the passenger seat. The person offers a fist like a microphone to the Pringles can and they both nod their heads to the beat of the song
Video Ad 3
Video:
Scene is set at a hair salon, where a woman and the anthropomorphized Pringles can are both seen on two separate chairs, having curlers in their hair and the machines that whirl around their head.
(1) Pringles can is seen holding a magazine, pulling it down slowly as the woman’s dialogue continues.
(2) The camera shot shows the two characters side by side, the Pringles can nodding along to the woman, and the woman continues talking.
Video Ad 4
Video:
Wide shot of still water lake and a wooden boat in the middle of it, two person, a man with fishing vest and the anthropomorphized Pringles can also in a fishing vest
(1) The man is sitting completely still, with his rod under the water, trying to catch a fish with his bait, seemingly going at it for quite some time with little success.
(2) The camera pans to the Pringles can, who is astronomically too large to fit in the boat, trying to remain still but struggles during the process.
(3) A movement in the water suggests that there is a fish that ate the bait.
(4) Camera pans back to the Pringles can, now completely unable to keep still, and tumbles over the boat, scaring away the fish. Commercial ends.
Social Media Posts
Audio:
VOICEOVER: You know Pringles as
the snack that stacks, but did you know it can also…
(1) WOMAN: (crying) I can’t believe he would just break up with me like that, you know, after all we’ve been through. (cries louder, wails)
(2) VOICEOVER: Pringles, the can that can.
Audio:
VOICEOVER: You know Pringles as the snack that stacks, but did you know it can also…
(2) PERSON: (singing) Reaching out. Touching me, touching you…
(3) PERSON & PRINGLES (lip-syncing): Sweet Caroline, ba ba ba..
VOICEOVER: Pringles, the can that can.
Audio:
VOICEOVER: You know Pringles as the snack that stacks, but did you know it can also…
(1) WOMAN: And I heard last weekend, he even took her out to the Bahamas, like when has he ever done that for me….
(2) WOMAN: (indistinct) When we were together all he did was blablabla (fading away)
VOICEOVER: Pringles, the can that can.
Audio:
VOICEOVER: You know Pringles as the snack that stacks, but did you know it can also…
VOICEOVER: Pringles, the can that can.
